Google… the OS for Advertising
has written an interesting article on gigaom, I am reproducing one para from the posting:
So sit back and imagine that for a minute… the development of an operating system for advertising where anyone (from mom-n-pop stores to Fortune 1000 brands) can sit at their computers and slice, dice, & puree all their ad buys across web sites, newspapers & magazines, radio, and TV. Over $500 billion is spent every year advertising on these traditional media markets and Google is using its superior technological advantage to become a media-agnostic advertising platform.
So sit back and imagine that for a minute… the development of an operating system for advertising where anyone (from mom-n-pop stores to Fortune 1000 brands) can sit at their computers and slice, dice, & puree all their ad buys across web sites, newspapers & magazines, radio, and TV. Over $500 billion is spent every year advertising on these traditional media markets and Google is using its superior technological advantage to become a media-agnostic advertising platform.
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