IDC India Mobile Handsets Study 2006
According to the IDC India Mobile Handset Usage Satisfaction Study 2006:
- Sony Ericsson left behind all other mobile handset brands to grab the No. 1 spot in the handset user’s overall satisfaction, followed by Nokia, LG and Samsung at the No. 2, No. 3 and No. 4 spots respectively.
- According to this year’s study, current mobile users are willing to spend on an average Rs 7,100 while buying the next handset, which is a shade below as compared to Rs 7500 last year.
- On average a mobile handset is used for less than one hour in a day for voice communication (incoming and outgoing calls) whereas it was more than an hour a year back.
- Usage of SMS has increased as compared to last year. An average SMS user sends 6 messages in day, while the number of messages received is slightly higher, at 8 per day.