Online Transactions To More Than Double In 2007-08

ContentSutra reports:

Railway, air and movie tickets, as well as electronic item sales are boosting e-commerce in Indian metros, according to a study by the Associated Chambers of Commerce and Industry of India. The result could be a 150 percent jump in online revenue to Rs. 5,500 crores in 2007-08 from Rs, 2,200 crores in the year-ago period. According to the report, the percentage of Mumbai’s population that shops online is 24 percent and is expected to touch 40 percent. Delhi follows suit at 20 percent and is likely to go up to 30 percent. Ironically, the percentage of e-shopping population in Bangalore, the Silicon Valley of India, stands at a paltry 6 percent for 2006-07.

It's very interesting to see Bangalore doing so little ePurchases. Do you wonder why? Is it because IT-people are more aware of the frauds that can be done online, and therefore they wouldn't like to eat the food that they cook? Like ever time I put my credit card details on a web form, I know that the data is going over wire from my laptop to the router to the server to their server to some other server, and it is potentially cached at all locations. Plus I need to check if I am not being phished, so I triple check the URL, and then I check if it is a https connection all the way. I am sure my wife wouldn't think of that when she does an electronic purchase.

But, I love the progress in online transactions increasing in India. More online transactions also means more advertising moving online, good for Komli :-)