Monday, June 04, 2007

WSJ on Internet Advertising

WSJ has published an interesting writeup on Internet advertising:

It's becoming apparent that Internet advertising, in its myriad permutations, isn't just a new variation on traditional advertising. The ability of online advertisers to place information in highly targeted contexts in which users can click through to further information and even make purchases seems so revolutionary that it can hardly be called advertising at all. It may well be that the frequency of ad usage will generate the same data-intensive refinements that exist in the search field, yielding similar economies of scale -- and a natural monopoly.

As an investor, I love natural monopolies. Internet advertising is now a $40 billion-a-year industry with estimated 20% annual growth. I find Google at $470 a share attractive for its search business alone, with its continuing impressive growth and wide margins. These intriguing developments on the advertising side of the Internet make it even more compelling.

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