Tuesday, May 16, 2006

SkypeOut…Is It Really Free?

Om Malik has very interesting insight on why Skype would make SkypeOut free in USA and Canada:

"There is the unsaid reality of Skype in the US: it doesn’t nearly have the penetration, usage, or mind share as it has in Europe and Asia. The ultra-low cost calling plans on Mobile phones, and more recently on the landlines make it even less attractive. By offering free calling, they are desperately trying to get something going on this side of the pond."

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