Intelligent Failures

Business Week has a very interesting article (via. Rajesh Jain):

"Everyone fears failure. But breakthroughs depend on it. The best companies embrace their mistakes and learn from them,

Intelligent failures -- those that happen early and inexpensively and that contribute new insights about your customers -- should be more than just tolerable. They should be encouraged. "Figuring out how to master this process of failing fast and failing cheap and fumbling toward success is probably the most important thing companies have to get good at," says Scott Anthony, the managing director at consulting firm Innosight."

Must read -- here.