Ad Networks: Why it’s better than ever to be a targeted content site
A recent report by Collective Media found that:
- 66% of advertisers plan to increase their usage of ad networks in 2007
- 88% of respondents planning to use online ad networks in 2007 (up from 77% in 2006).
- 57% of respondents believed how an ad network targets audiences was the #1 differentiating factor between networks
The WSJ recently had an excellent article on behavioral targeting that detailed Pepsi’s launch of Aquafina Alive,their new low cal vitamin enhanced water. The campaign was backed by an online campaign through Tacoda and targeted to people who had previously visited “healthy lifestyles” websites.