Ad Networks: Why it’s better than ever to be a targeted content site

Jeremy Liew has written a very interesting article on Venturebeat:

A recent report by Collective Media found that:

• 66% of advertisers plan to increase their usage of ad networks in 2007
• 88% of respondents planning to use online ad networks in 2007 (up from 77% in 2006).
• 57% of respondents believed how an ad network targets audiences was the #1 differentiating factor between networks

...

The WSJ recently had an excellent article on behavioral targeting that detailed Pepsi’s launch of Aquafina Alive,their new low cal vitamin enhanced water. The campaign was backed by an online campaign through Tacoda and targeted to people who had previously visited “healthy lifestyles” websites.

The result? Pepsi recorded a threefold increase in the number of people clicking on its Aquafina Alive ads compared with previous campaigns. “We’ve never been able to get to this level of granularity,” says John Vail, director of the interactive marketing group at Pepsi-Cola North America.

Event Alert: Komli Pune Mixer

Komli Pune Mixer

When	Wednesday, 30 May, 6:30 – 9:30 pm
Where	Komli Media Pvt. Ltd., A-4, 2nd Floor, Nav Vrishali, (Above Cosmos Bank), ITI Road, Aundh, Pune 411007. Directions

Komli's Mixer is ground-zero for meeting people in the Pune startup community. Based on the philosophy that good ideas become better when discussed with great people, Komli's Mixer is a platform to network with people who are interested in and/or doing startups.

Entrepreneurs, working professionals, hackers and VCs -- all are welcome. Budding entrepreneurs will have an opportunity to talk to some of our distinguished guests.

Snacks and soft drinks will be provided.

Attendees are strongly encouraged to confirm attendance since the venue might not be able to hold more than 40 people.

Please signup at http://komlipunemixer.eventbrite.com. For suggestions and feedback, please email veyron@komli.com .

Komli Announces investment from Draper Fisher Jurvetson and Helion Ventures; introduction of the Komli Premium Network

Komli today announced an investment from Draper Fisher Jurvetson (http://www.dfj.com) and Helion Ventures (http://www.helionvc.com), two leading venture capital firms. Draper Fisher Jurvetson, based in the US, and Helion Venture Partners, based in India, have been involved with companies such as Skype, Overture, Hotmail, MakeMyTrip, Daksh, and Junglee. Komli has partnered with these two funds to utilize the global experience of Draper Fisher Jurvetson and the local resources of Helion Venture Partners.

In conjunction with this investment, Komli is introducing the Komli Premium Network, today. The Komli Premium Network works with premium quality publishers, helping marketers interact with consumers in a more targeted and rich way online.

Lastly, Komli is aggressively looking to hire India’s best and brightest people as it builds new products to help make online advertising simpler and more efficient for online publishers and advertisers around the world. Komli is looking for great people across engineering, product management, business development, sales, and client services (more information is available at Komli Careers -- http://www.komli.com/careers).

Also, see Komli in press:

• contentSutra: Ad Network Komli Raises Funding From Draper Fisher Jurvetson, Helion Venture Partners
• StartupAvenues: Ad network Komli raises funds from Draper Fisher Jurvetson, Helion
• Alootechie: Online Ad network Komli.com receives VC fund from Draper Fisher, Helion