Wednesday, November 07, 2007

AOL buying Quigo

  • AOL is buying Quigo, a contextual ad network, for a reported $340 million [techcrunch.com]
  • Quigo will be the fourth ad company AOL has acquired in 2007. Earlier in the year, AOL acquired Third Screen Media (mobile advertising), Adtech AG, an ad serving platform based in Frankfurt, Germany, and Tacoda, the behavioral targeting company. All of them roll into Platform-A, AOL’s recently announced ad platform division [paidcontent.org]
  • Quigo, has over 500 publisher relationships and about 3,000 advertisers. [readwriteweb.com]
  • Quigo has raised $45 million since opening its doors in 2000 [paidcontent.org]

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