PubMatic interview with Amar Goel

PubMatic interview with Amar Goel, CEO PubMatic/Komli:
Amar talks about ad optimization, how PubMatic benefits publishers, and how ad-price index shows how adprices are trending:

Komli to represent eBay India for all their ad sales worldwide

Komli and eBay India have entered into an exclusive partnership whereby Komli will represent eBay India for all their ad sales worldwide. In addition, Komli's ad network optimization technology PubMatic will optimize eBay's unsold ad space for maximization of revenue.

This is very exciting news for a couple of reasons:
1. A global internet giant has chosen to partner with an Indian startup for its superior understanding of online advertising and online advertising technology,
2. This bodes well for the growth of online advertising in India -- large portals, which in the past have not looked at online advertising as a key revenue driver, are starting to do that now.

For details see official news release at - http://www.komli.com/news/ebaypress.php .

PubMatic Enables Ad Optimization Across Every Ad Network

Palo Alto, Calif. - (January 28, 2008) - PubMatic (www.pubmatic.com), the first and largest ad optimization platform for Web publishers worldwide, today announced the ability to optimize online ads across any and every ad network. Now Web publishers using PubMatic can eliminate the headache of testing and deciding which ad network and layout will maximize their revenues, because PubMatic does it for them.

Currently in beta, PubMatic serves more than 2,000 publishers and more ad networks than any other ad inventory optimization platform.

"PubMatic immediately doubled our ad revenues by recommending the optimal ad network for each and every visit to WinCustomize.com," said Michael Crassweller, Web Site Manager, StarDock. "Since Wincustomize.com serves up nearly 4 million ads per day, PubMatic's ad network optimization has made a big difference to our bottom line."

The PubMatic public beta is open to all Web publishers, regardless of geography or company size. Signing up is simple and free: publishers can visit www.pubmatic.com/signup to get started in minutes.

AOL buying Quigo

• AOL is buying Quigo, a contextual ad network, for a reported $340 million [techcrunch.com]
  
• Quigo will be the fourth ad company AOL has acquired in 2007. Earlier in the year, AOL acquired Third Screen Media (mobile advertising), Adtech AG, an ad serving platform based in Frankfurt, Germany, and Tacoda, the behavioral targeting company. All of them roll into Platform-A, AOL’s recently announced ad platform division [paidcontent.org]
  
• Quigo, has over 500 publisher relationships and about 3,000 advertisers. [readwriteweb.com]
  
• Quigo has raised $45 million since opening its doors in 2000 [paidcontent.org]