Tuesday, December 09, 2008

Yahoo! Email Ads still can’t get geo-targeting right

Yahoo! Email continues to serve me US ads, wasting money on those high eCPM expandable rich media ads.

What a pity. Yahoo! knows that I live in Pune, India; it can tell the temperature of the city, but cannot geo-target the right ads for me.



There are so many other ad-servers that get it right, why can’t Yahoo! get it right?

Thoughts?

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2 Comments:

Anonymous Rajeev said...

Who knows you might be getting fillers :)

2:18 PM  
Blogger Rajeev said...

I mean I usually get local ads when in India Indian ads when in States US ads. It appears it is not related to configured location in yahoo (my location always remains bellevue,wa).

2:26 PM  

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