Yahoo! Email Ads still can’t get geo-targeting right

Yahoo! Email continues to serve me US ads, wasting money on those high eCPM expandable rich media ads.

What a pity. Yahoo! knows that I live in Pune, India; it can tell the temperature of the city, but cannot geo-target the right ads for me.



There are so many other ad-servers that get it right, why can’t Yahoo! get it right?

Thoughts?

CAPTCHA is Dead, Long Live CAPTCHA!

Interesting post on coding horror. 3 of the most well known CAPTCHA's are now broken - Google, Hotmail and Yahoo!

Wisdom comes from Gunter Ollman, he notes:

CAPTCHAs were a good idea, but frankly, in today's profit-motivated attack environment they have largely become irrelevant as a protection technology. Yes, the CAPTCHAs can be made stronger, but they are already too advanced for a large percentage of Internet users. Personally, I don't think it’s really worth strengthening the algorithms used to create more complex CAPTCHAs – instead, just deploy them as a small "speed-bump" to stop the script-kiddies and their unsophisticated automated attack tools. CAPTCHAs aren't the right tool for stopping today's commercially minded attackers.

Read more here.

No Pipes for Me :-|