Yahoo! Email Ads still can’t get geo-targeting right

Yahoo! Email continues to serve me US ads, wasting money on those high eCPM expandable rich media ads.

What a pity. Yahoo! knows that I live in Pune, India; it can tell the temperature of the city, but cannot geo-target the right ads for me.



There are so many other ad-servers that get it right, why can’t Yahoo! get it right?

Thoughts?