Moser Baer Launches Hindi Movie DVDs At Rs 38; Plans To Acquire 40% Of Indian Movie Content Rights

Contentsutra reports:

Leading optical disk manufacturer Moser Baer is launching Hindi movies on DVDs at Rs 38 and VCD at Rs 24 (see press release). That’s dirt cheap - and interestingly cheaper than the DVD rental which is Rs 200 a month for four movies. Currently, the price of a Hindi DVD at retail stores varies from Rs 200 to Rs 400 and even higher if it’s a new release. (The saving grace is that DVD rental companies currently give out a lot of Hollywood movies).
Moser Baer will buy home video and DVD/VCD rights and distribute them across retail stores in the country.

Online DVD rentals companies now will have to innovate their business models.